Monetize WordPress Content

Monetization hierarchy

When you installed and configured the plugin, you globally assigned monetization to each of your post types. In addition to setting Web Monetization globally, your individual pages, posts, and taxonomies (tags and categories) can have their own Web Monetization settings. If you're using the Block/Gutenberg editor, you can further control the Web Monetization of your content via blocks.

Since there are multiple pieces that can affect a page or post's overall Web Monetization, it's important to understand the hierarchy in which monetization is applied.

Monetization applied to one or more blocks in a page or post overrides all other monetization settings. Monetization applied to an individual post overrides the monetization settings of any taxonomies, and so on.

If you install a third-party add-on that enables tags and categories for your pages, the same hierarchy rules apply. If more than one taxonomy is assigned, then the one with the most restrictive setting is used.

illustration of monetization hierarchy

Monetize individual pages and posts

After installing the plugin, the editor provides you with page/post-level monetization options.

Use DefaultUse the monetization setting defined in the plugin's Content Settings.
No MonetizationAll visitors have access. You will not receive payments from Coil Members.
Monetized and PublicAll visitors have access. You will receive payments from Coil Members. By default, non-members see a customizable message asking them to sign up.
Coil Members OnlyOnly Coil Members have access and you will receive payments. By default, non-members will see boxes covering the content and a customizable message asking them to sign up.

Classic editor

classic editor screen example

Block/Gutenberg editor

block editor screen example

Monetize blocks

The Split Content option in the Gutenberg editor allows you to apply content gating at the block level. With content gating, you can control whether a block of content is visible or hidden from a monetized or non-monetized visitor.

block editor screen example

As a best practice, we suggest following the 100 + 20 rule when deciding on which content to show and hide, and from whom.

When you select Split Content, the entire page is monetized, meaning you'll receive payments from visiting Coil Members. From there, select a block of content, then click Block in the right panel.

block monetization options

If you switch from editing in the Classic editor to the Gutenberg editor, your content is placed into a single block, regardless of the number of paragraphs your content contains. If you want to apply gating to individual pieces, you must manually split the content out into separate blocks.

Gating options

Always showAll visitors have access to the content in the block, regardless of any other monetization settings.
Show for monetized usersOnly Coil Members have access to the content in the block. This option is ideal for providing pieces of exclusive, members-only content.
Hide for monetized usersCoil Members do not have access to content in the block, but non-members do. This option is ideal for hiding content like advertisements from Coil Members.

When a block is set to Show or Hide, a brightly colored tag appears at the top of the block. The tag is only visible in the editor and not in the published page/post.


When you preview your page/post from the Gutenberg editor, content in a Show for monetized users block might appear as black text over a dark gray box. This only occurs in preview mode. When you publish your page, the content will be hidden for those without a Coil Membership.

Monetize tags and categories (taxonomies)

Similar to monetizing individual pages and posts, you can assign monetization to taxonomies. Tags and categories are available by default.


tag options screen


categories options screen